A senior analyst sent me her monthly report.

Gorgeous formatting. Perfect charts. Executive summary at the top.

I asked what the CEO needed to know.

"It's in the recommendations section."

That section? Page 4.

Her insights never saw daylight.

beautiful analysis ≠ read analysis

Most analysts bury their punchline.

You scroll. And scroll. And scroll some more.

By line 47, you finally see "Revenue down 23%."

Too late. They're gone.

You structure reports like research papers. Context first. Build-up. Background. Analysis. Then finally-maybe-the insight.

But executives don't read. They scan.

First screen = make or break moment.

No hook in 5 seconds? Your analysis joins 47 other unread reports.

Lead with the wound. Put the critical insight in the first two sentences. "We're losing $340K monthly to checkout abandonment." Done.

Kill the executive summary. It's corporate theater. Nobody reads paragraphs anymore. Use a single stat or visual instead.

Design for scrollers. Bold the sentence that matters most. Use white space like it's expensive. One key point per screen.

Bury the methodology. They don't care how you cooked it. They care what's burning. Technical details go in the appendix or nowhere.

Test the squint test. Blur your eyes. Can you still see what matters? If not, your hierarchy is broken.

Hot take 1: If your insight isn't in the first 100 words, you're a data librarian, not an analyst.

Hot take 2: Every "Executive Summary" longer than 3 sentences is professional masturbation.

Instant executive attention.

When you frontload impact, you multiply influence.

If you want help making your insights impossible to ignore, reply to this mail or fill this form.